They cost just 1.00 and have 12 coupons for items that range from 1.00 to 2.00. There is no purchase necessary to use any of the coupons. The only rule is that one coupon per customer. So if you have 5 kids in the car with you they each get to use a coupon. So since there are a few ice cream cones on each one and a few apple dippers on each one..my kids can always have a treat while we are out running errands! There are coupons for free chocolate milk, hamburgers, and some other things as well. Here is Serenity with her free ice cream cone right after we bought 5 of these amazing books!